Luxury perfumes, at honest prices

We thought luxury perfumes were expensive - until we made them.

Buy No 1 now

Discover No 1

No 1 - Eau de Parfum


Woody and ambery, the scent combines notes of rose and jasmine with the freshness of citrus.

Only £20. Free UK deliveries

Buy No 1 now

How can we sell luxury perfumes for only £20?

When you buy a luxury perfume, most of the money you pay goes into marketing, middlemen, and fat profits.

We cut out all that nonsense: we don’t hire superstars for commercials and sell directly to you over the internet.

What do we do with all the money we save? We keep it simple: we pass the savings on to you by charging honest prices.

We love luxury - but sharing it with our customers for great value is even better.

Our magic recipe

  • Top quality fragrances

    Our UK-produced fragrances are inspired by the best selling luxury perfumes.

  • A fair price, no non-sense

    By selling over the Internet, we cut out intermediaries and pass on the savings to you.

  • Satisfaction guarantee

    We put our money where our mouth is. We are sure that you will love our product but, if you don't, we'll refund your purchase. 

Think out of the scent box

Only £20.

Free UK shipping.

Satisfaction guarantee.

Buy No 1 now


Do you charge for delivery?

No. Delivery is for free.

Where are your perfumes produced?

Our fragrances are produced in the UK.

What if I don't like the perfume?

We offer a money back guarantee in case you are dissatisfied with your purchase. Just write to us on and we will put things right.