We always loved luxury fragrances but never liked their crazy high prices.
One day, we woke up and asked ourselves: is it actually possible to produce luxury fragrances at rock bottom prices?
After spending months analysing the perfume industry, we realised that selling £100 fragrances for £20 is possible.
The recipe we discovered is simple: draw inspiration from top selling luxury fragrances, partner with the best UK suppliers, cut out intermediaries, and sell directly to consumers over the internet.
Welcome to the Purple Scent revolution.