What are the hottest luxury perfumes of 2018?


The Purple Scent team did some research to find out the most sought after luxury perfumes of 2018.

To single out the top 5 winners, we followed two steps. First, we identified the top 20 results on Google Shopping for Eau de Parfums selling between £50 and £300 in their 40ml-90ml versions (check out this post if you are curious to learn the difference between Eau de Parfum and Eau de Toilette). Next, we used Google Trends to see which of these fragrances have been the most searched in the UK over the past 12 months. 

The 5 winners are:

  • Coco Mademoiselle by Chanel
  • Miss Dior by Christian Dior
  • Aventus for her by Creed
  • Chance by Chanel
  • Gabrielle by Chanel

These are all outstanding fragrances - which one is your favourite?